Growing

Thrive Launches Greybeard Cannabis Co.


TORONTO, June 30, 2020 (GLOBE NEWSWIRE) — Thrive Hashish (“Thrive”, “Firm”), a licensed producer of premium craft hashish concentrates and dried flower, primarily based in Simcoe, Ontario, is happy to convey Canada’s customers a line of premium small-batch merchandise with the launch of Greybeard Hashish Co., its flagship leisure model.

Grown, processed, and formulated to exacting requirements, Greybeard merchandise are the end result of a lifetime spent studying and experimenting with hashish cultivation and technological innovation, primarily based on craft principals and with a singular give attention to attaining the very best high quality requirements. This has resulted in a portfolio of distinctive focus formulations that skillfully seize the cannabinoid and terpene profiles of the Firm’s excellent cultivars. Greybeard is pleased with the rebellious previous of the hashish business and intends to proceed advancing its growth in Canada’s authorized adult-use market.

The Firm, which lately obtained its concentrates gross sales license, has accomplished provide preparations with provincial patrons and a big pharmacy chain. The Firm anticipates its first suite of Greybeard merchandise to be accessible to customers in Ontario, by July 2020.

“The launch of Greybeard is a large milestone in our pivot to turning into a branded, direct to market producer, and we’re excited to share our ardour for high quality and innovation with Canadian customers,” mentioned Geoff Hoover, Thrive CEO.

The Greybeard Philosophy

Greybeard is about honouring the knowledge of expertise and the elevated hashish merchandise that consequence from making use of that degree of generational data. Greybeard celebrates those that insist on doing issues the best method, not the straightforward method. The historical past of any business is made up of rebels and mavericks who stayed true to their craft, and hashish isn’t any exception.

“Greybeard is our pledge to be the modern-day torch bearer for a quality-first philosophy that this business sorely wants.”

–       Artwork Bluhm, Thrive Founder

The Stay Resin Extract Benefit

Thrive was one of many first licensed producers in Canada to develop outdoor in 2019, and Greybeard’s first suite of merchandise will probably be primarily based on Stay Resin Extracts comprised of hashish grown on the Thrive farm in Simcoe, Ontario. What makes Stay Resin distinctive is the dearth of a drying stage in its manufacturing which tremendously will increase the terpene content material of the ultimate product. Throughout harvest the hashish crop is flash-frozen to seal within the cannabinoids and terpenes till they’re able to be extracted. Greybeard’s proprietary hydrocarbon extraction course of not solely leads to extremely fragrant and flavorful concentrates that really spotlight the distinctive traits of every pressure, nevertheless it brings a consistency and purity that Thrive believes will permit it to supply Canadian customers distinctive merchandise that exceed what is offered on the authorized market right this moment.

“Terpenes are crucial modulator for any pressure and any extract. The flavour and aroma of a focus, as effectively its impact on the patron – be it feeling energized, sleepy, or hungry, all come all the way down to terpene profile greater than THC share. We have now developed proprietary know-how that permits us to retain terpenes and flavonoids to an extent that units us aside from the gang. Mainly, we don’t add again terpenes, we retain them – our merchandise are genuine, not constructed – and that distinction issues,” mentioned Tyson Cramer, Thrive CTO/COO.

Stay Resin Terp Slush

Thrive has developed a 1.Zero g Stay Resin dab product referred to as Terp Slush that would be the first of its Greybeard concentrates to achieve retailers this summer time. Stay Resin Terp Slush is an elevated model of HTFSE (Excessive-Terpene Full-Spectrum Extract).

Greybeard’s proprietary hydrocarbon extraction course of makes use of fresh-frozen hashish, leading to a extremely flavourful Stay Resin Dab product that retains twice the terpene content material as in comparison with CO2 extracted dried flower. This permits Greybeard to seize a lush and vivid illustration of its Kish and SLK hashish timber on the peak of their out of doors bloom in every jar of Stay Resin Terp Slush.

One of many key benefits of Terp Slush is its splendidly granular consistency that makes it a breeze to make use of in dab rigs and pens. To make dabbing extra environment friendly, Greybeard will package deal every gram of Terp Slush in air-tight glass jars with CR lids that embody a particular anti-stick, versatile liner that can permit clients to reap any gathered focus, leading to little to no wasted product.

Greybeard Stay Resin Vapes

As well as, Greybeard will launch two strains of common 510 thread Stay Resin Vape Cartridges (0.5g) that begin from the identical premium Stay Resin as its Terp Slush dab merchandise.

Thrive SVP Advertising, Sung Kang, explains the attraction of Stay Resin Vapes this fashion: “There’ll all the time be demand for vapes that target delivering excessive THC with just a bit little bit of added flavour, however the market is saturated with it. Our Stay Resin vapes will showcase the excessive terpene content material we work arduous to develop within the area and seize in each Greybeard Stay Resin Vape cart. This delivers a considerably differentiated person expertise that buyers in additional mature focus markets, resembling Colorado and California, worth extremely, because the constant development in market share of a lot of these merchandise clearly exhibits.”

Preliminary Distribution and Future Merchandise

Thrive expects its Greybeard Stay Resin Terp Slush and Stay Resin Vape merchandise to be accessible in Ontario first, with distribution starting the summer time of 2020. Subsequently, the model may also launch All-Flower Pre-rolls that comprise solely buds and no trim, in five-packs of half gram sized joints. Greybeard’s Pre-rolls will probably be comprised of buds not utilized in its 7.Zero g High Cola Flower product, which options the massive pristine buds, grown in its indoor services, that Thrive has develop into recognized for.

“Why hassle rising massive, lovely buds, simply to cut them up for 3.5 g packs? We might somewhat showcase one massive 4-6 g bud in every jar to let cannasseurs take pleasure in the very best that craft hashish has to supply,” mentioned Todd Masse, Thrive CCO.

About Thrive Hashish:

Thrive Hashish is a privately held, vertically built-in cultivator and processor of premium and ultra-premium craft hashish and hashish concentrates, based in 2018, with manufacturing services in Simcoe, Ontario. Thrive holds manufacturing, gross sales and out of doors cultivation licenses from Well being Canada. Thrive Hashish is at present growing premium merchandise for the Canadian leisure market that can begin distribution in 2020. To study extra, go to us at thrivecannabis.ca  

For extra details about Greybeard go to www.greybeardcannabis.com.

For Thrive Investor Relations Inquiries, please contact:
Geoff Hoover, CEO – Thrive Hashish
Electronic mail: [email protected]

Waylon Iserhoff, SVP Finance – Thrive Hashish
Electronic mail: [email protected]

For Thrive Media & PR Inquiries, please contact:
Media Relations
Electronic mail: [email protected]

CAUTIONARY STATEMENT AND FORWARD-LOOKING INFORMATION
Thrive Hashish will not be a reporting issuer (or the equal thereof) in any jurisdiction, will not be listed on any inventory alternate, and should by no means develop into a reporting issuer or listed on any inventory alternate, subsequently, any securities issued by Thrive Hashish will probably be topic to an indefinite maintain interval which can by no means expire.

This Information Launch doesn’t represent a proposal to promote or the solicitation of a proposal to purchase securities in any jurisdiction during which such supply, solicitation, or sale could be illegal.

This Information Launch contains sure info and statements about administration’s view of future occasions, expectations, plans and prospects that represent forward-looking info, together with, with out limitation, statements regarding Thrive Hashish’: (i) enterprise technique, goals, and anticipated development; (ii) skill to safe and/or keep all acceptable hashish licenses in its jurisdiction(s) of operation; (iii) continued development of the hashish market; (iv) the effectiveness and recognition of Thrive Hashish’ enterprise technique and its skill to convey its merchandise to business manufacturing; and (v) the power to scale back manufacturing and vitality prices via economies of scale.

Ahead-looking info relies on a variety of assumptions and is topic to recognized and unknown dangers, uncertainties and different elements that will trigger the precise outcomes, degree of exercise, efficiency, or achievements of Thrive Hashish be materially completely different from these expressed or implied by such forward-looking info, together with with out limitation: (i) enterprise technique, goals, and anticipated development; (ii) skill to safe and/or keep all acceptable hashish licenses in its jurisdiction(s) of operation; (iii) continued development of the hashish market; (iv) the effectiveness and recognition of Thrive Hashish.

Readers are cautioned to not place undue reliance on the above forward-looking info, or any statements associated thereto, which shouldn’t be construed as exhaustive and communicate solely as of the date of this Information Launch. The Firm disclaims any intention or obligation, besides to the extent required by regulation, to replace or revise any forward-looking statements, whether or not on account of new info, future occasions or in any other case. All forward-looking info is expressly certified in its entirety by this cautionary assertion.



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